Berners-Lee: Personal clouds could offset privacy risks

ZDNet - People could end up setting up personal cloud storage to control the information found online about themselves, world wide web inventor Sir Tim Berners-Lee has suggested.

Companies are increasingly using publicly available data harvested from sites such as Facebook and Twitter to populate databases with customer and client information. This could backfire both for social-networking sites and businesses, Berners-Lee said on Thursday.

"They have alienated some customers, clearly, already," Berners-Lee told ZDNet UK at the RSA Conference in London. "We are in the early stages of understanding how people can control their data."