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The Big Data revolution: Big Bang or loud noise?

The Register - Anyone currently employed in any area of the IT business will be aware, however reluctantly, of the considerable amount of effort being put into marketing ‘Big Data’. Well brace yourselves, there's more of this to come.

During August and September of 2012 Freeform Dynamics surveyed 502 IT professional readers ofThe Register to gauge how far organisations have advanced in their adoption of Big Data solutions and the current state of play concerning business analytics. This article looks at where organisations report they currently hold business data, how well they exploit the value locked in their data stores and their thoughts on how things may develop in the near future.

Today the words ‘Big Data’ are currently used and abused in a myriad of ways. From these it is possible to distill the term as shorthand for a number of advanced data storage, access and analytics technologies aimed at handling high volume and/or fast moving data in a variety of scenarios. These typically involve low signal-to-noise ratios, including but not limited to brand monitoring, log file analysis, high volume transaction monitoring for fraud detection.